Festival delle Opportunità in Potenza on September 19th at 9 PM, presentation of the book “Frugal Management” by Alessandro Martemucci
10 September 2024
We have reached the fifth meeting of the Sustainable Marketing Talks series, an editorial initiative organized by AISM (Italian Association for Marketing Development) in collaboration with ZEST Sustainable Literature, an educational portal for #sustainability culture.
On Tuesday, October 15, we will meet Alessandro Martemucci, Marketing Professional and AISM Advisor, who, in conversation with Antonia Santopietro and Massimo Giordani, will present the concept of Frugal Management applied to #sustainability.
Starting with a critique of the #management model that doesn’t consider the unsustainability of certain business decisions in the current scenario, this interview will propose an integrated approach that combines efficiency and solidarity, material and relational goods, while also enhancing both economic and social capital by leveraging digital tools to increase accessibility and promote conscious use.
#Frugalmanagement, which synthesizes #lean, agile, and jugaad theories in an original and innovative way, redefines the concept of sustainability towards customer-focused management that can ensure a better future, even in the face of economic, environmental, and social crises.
Free participation. Register here➡ https://is.gd/D928dh Or follow the live stream on AISM’s Facebook page from this link.
